Health Care Market Strategy, 5th Edition – FULL INSTANT DOWNLOAD | PDF DOCX EPUB

Name: Health Care Market Strategy:
Edition: 5th Edition
ISBN-13: 9781284150407
ISBN-10: 1284150402
Addition ISBN: 9781284150414, 1284174743, 9781284174748
Author(s): Steven G. Hillestad; Eric N. Berkowitz, Publisher: Jones & Bartlett Learning, Copyright: 2020
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model–called the strategy/action match–from which you will learn how to determine exactly which tactics to employ in a variety of settings.