Marketplace Lifestyles in an Age of Social Media: Theory and Methods, 1st Edition – FULL INSTANT DOWNLOAD | PDF DOCX EPUB

Name: Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Edition: 1st Edition
ISBN-13: 9780765625618
ISBN-10: 076562561X
Addition ISBN: 9781315702520, 9780765629951, 9781138164550, 9786613661708, 9781280684760, 9780765625625, 9781317465119, 9781317465096, 1317465105, 9781317465102
Author(s): Lynn R Kahle; Pierre Valette-Florence, Publisher: Routledge, Copyright: 2012
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.