Can I Change Your Mind?: The Craft and Art of Persuasive Writing, 1st Edition – FULL INSTANT DOWNLOAD | PDF DOCX EPUB

Name: Can I Change Your Mind?: The Craft and Art of Persuasive Writing
Edition: 1st Edition
ISBN-13: 9780713678499
ISBN-10: 0713678496
Addition ISBN: 1408102536, 9781408102534
Author(s): Lindsay Camp, Publisher: A&C Black Business Information and Development, Copyright: 2009
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it’s done-whether the ‘end product’ is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you’d expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. ‘This is a cunning, masterly and hugely readable book. You’ll learn at least as much from how he writes as from what he writes about-and that’s saying a great deal.’ Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) ‘I hope it’s read by every marketing manager, sales director, customer relations officer and chief executive in the land.’ Jeremy Bullmore